Postcard Marketing

Real Estate Marketing The average person knows of 3 home transactions a year. Lets assume one sold 2 homes a month last year to total 24 past clients. The following year one might have the opportunity to receive 72 referrals. The difficult part of gettin them to refer you is the trouble to stay in front of them consistantly on a personal level. Many companies have Real Estate Marketing tools to stay infront of them throughout the year my means of postcards, birthday cards, and Christmas Cards. This is the best way to receive referrals. But there still is a problem. A customer knows when the company mails cards and when the Realtor handwrites and signs them. Again the entire purpose of Real Estate Marketing whether using the Search Engine Google or handwriting cards is to keep ones name on the forefront of the consurmers mind. If a Realtor contacts a custome every 30 days it could be perceived a pushy, and every 60 days is not often enough. Every 45 days is the optimum time to contact your referral sources. Real Estate Marketing is all about getting Free Referrals! When one stays in touch on a personal level every 45 days you will be pleasently persistant then and only then will you receive the much covetted referral. Nothing makes people feel more appreciated than a kind word contained in a personalized greeting card from you. It works because it's unexpected, shows attention to detail, and it communicates your message in a way that's virtually guaranteed to be well received. By automating the process of sending a personalized greeting card, we've made it possible for you to touch the people that matter to you frequently, easily and cost effectively. There is a company with an online contact management system that automates sending REAL greeting cards and postcards with REAL stamps - personalized in your own handwriting - through the US Mail - and you never have to touch the cards. This system prints, stuffs, stamps and mails the postcards and greeting cards with the click of a mouse - for a fraction of the usual costs! Click here to view our full video presentation. These aren't low budget knock-offs of other quality greeting card manufacturers. Instead, each of our cards is an original design created and printed for you on the highest quality stock available. These are NOT eCards. We send real greeting cards that have your custom message written inside in your handwriting with your signature on them! With our contact management system, your get: PicturePlus allows you to upload, organize and store all your digital photos and put a personal picture on a card or postcard. You can access them anywhere at anytime and even add captions and enhancements. Online Contact Manager where you can store names, addresses, phone numbers, birthdates and other key information about everyone you know. Online Calendar and Reminder System that will never let you forget birthdays or other special occasions that your people have. Online Greeting Card Catalog with over 12000 greeting cards to choose from. You select and write your message; we print, stuff and send in the mail for you. Transfer Group Lists to other Members: This gives you the ability to send your family list, complete with names, birthdates, etc, to other participating family members. Custom Cards for Business or Personal Use. Design your own card with your company picture and artwork. You can even design a family Christmas card or personal cards. We do all the busy work. We stuff the envelope, add postage, and mail the card for you. We print your cards and mail them for you for less than the cost of a greeting card in a regular store! Quality greeting cards purchased in a store normally cost on average $3.00 each. Even if you buy greeting cards in bulk and limit your choice of variety, cards can cost about $2.00 each. With our system, you can send personalized greeting cards for less than $1.00 each! With our automated greeting card sender you can motivate, encourage, uplift and show your appreciation in ways that you never thought possible. Stay on the minds of the people who matter to you. You will be remembered as someone who remembers! And best of all, it costs less than half what you would pay for a quality greeting card at your local greeting card shop. If you would like to "Test Drive" the system and send a Free Card, go to our Postcard Marketing site and one of our Representatives will call you and let you send a card to one of your past customers or someone you are currently working with. Eric Anderson 405-834-3961 More Info for Postcard Marketing

Repeat Buyers

Postcard Marketing- Repeat Buyers

 

Why, when the people you sell a home to relocate and use a different Realtor?  They had a great experience, you found a house in reasonable time, and a price they can afford.  A few years past and now they have two kids and need an upgrade.  Their conversation will go something like this.

 

"What was the name of our Realtor that sold us this home?" she replies," I'm not sure I don't remember if it was a man or woman."

 

This is a very humorous but sad situation for the old Realtor.  They have no idea about the two new kids and the pay raise he has received.  This lack of common information is a result of not looking at the customer as a repeat buyer or a referral source but as a one time "Help me pay my mortgage" sale.  If they would have only taken the time to notice this is a family with needs and wants they could have seized the opportunity to sell them their second and third home.  But this lack of vision plauges many Postcard Marketing in the marketi today.

 

The average person knows of three home transactions a year. Lets say you only sold ten homes last year.  You would have the opportunity for thirty referrals if you stay on the forefront of your clients mind.  Most Realtors would finish the year discouraged at their past performance instead of being foucused on the fact they now have ten referral sources and possible repeat buyers

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Well, how do I get them to refer me to a friend or family member when the opportunity arises?  I'm glad you asked.  People will refer business tp people they know, like, and trust.  Appreciation wins over self promotion every time.  When you genuinely reach out and show your customer appreciation they feel the need to give back and the only way they know how is to refer a friend or family member to you. Since the average person knows of three home transactions a year if you continually show them appreciation they can continually refer you business.

 

Appreciation can be shown in several different ways. But in our fast pace world today it is very difficult to express gratitude in the most personal way, a handwritten card.  Thankfully there are companies online that can do all the leg work for you.  They can print out your cards with your handwriting and your signature and kick them out in the mail for you.  They can also add any picture to your card and even type a message on the front.

 

The time you save in using these systems is worth more than the system itself.  You can set up sequential cards to stay in front of your customers and they will do it all for you. All you do is pick out the card you want type in your personal message, click send and they do the rest.

 

If you would like to "Test Drive" the system and send a Free Card to someone you are currently working with or a past customer click on this Free Trial link and one of their representatives will show you how to send a card.

 

Eric Anderson
405-834-3961

 

Postcard Marketing

A couple of months ago the season for political campaigns were in full swing. The television and radio airwaves were full of political ads. I picked up the paper and there were even more ads. And it seemed that every billboard on the road was being rented by a political candidate.

 

One day I went to pick up my mail and got a huge postcard. It was from one of the local candidates. It almost read like a special report it was so large. Needless to say, it got my attention and I ended up voting for the gal. But it was amazing that big media like television, radio, newspapers, and billboards couldn't sell me on a candidate.

 

But a humble (albeit oversized) postcard marketing did the job. It was the postcard that had the ability to deliver the candidate's marketing message in a way that convinced me to vote for her. That's the power of postcards.

 

Let me tell you why I like postcards so much.

 

1. Postcards are a low cost way to get your message out. In fact, standard sized postcards are 38% cheaper than using regular sized letters.

 

2. They keep your mailing list clean. One of the benefits of using first class postage for a regular size postcard is that it will be mailed back to the sender if it has a bad address, which helps you update your list.

 

3. Postcards can have a high impact. Because letters are enclosed in an envelope the consumer gets a chance to decide whether to open the envelope or just throw it away. Many people will just throw the letter away without opening it. However, with postcards, there's no envelope to hide the message. It's almost impossible to throw the postcard away without looking at its message.

 

4. Postcards are simple to create and send. With postcards there are no assembling, collating, stuffing, licking envelopes etc. The hardest part of sending a postcard is putting on the stamp. And there are services that will even do that for you. But if you decide you want it done for you go to AmazingMail.com and they'll do it all for you. Even the postal service will do it for you. Go to USPS.com.

 

Here are four tips to make your postcard marketing campaign successful.

 

1. Keep Your Message Very Brief- Only use your postcard for lead generation. Don't try to explain all the details just give some teaser information to get your reader to take the next step, which might be going to your website or calling your office or a toll free recorded message.

 

2. Design Your Postcard in an editorial format.- I'm not a big fan of four color postcards. I'd rather use all the space I can on the postcard to give the reader an irresistible urge to take the next step. The best way to do this is to make the postcard look like it came from a personal friend. But make sure you use a compelling headline. That will be the most important part of your entire postcard. When I want to send them to a website I show a picture of my website and if I want to send them to a phone number I make the phone number as big as I can.

 

3. Don't spend a lot of money on printing - For almost all my postcards I use an 8 ½ by 11', 110lb fluorescent yellow cardstock and I simply print four postcards to a sheet by cutting the cardstock into quarters. I use my own little laser printer. Its that simple.

 

4. Make Sure You Send Your Postcard to a Good List of Qualified Prospects
Remember, no matter what type of mailing you're doing, it's usually the list that will determine its success. Any in house list will outperform a rented list and if you're wanting to use a rented list make sure you use a list broker to help you.

 

Send Out Cards is a very unique online card service. Imagine if you could send a postcard from the comfort of your own computer and choose from over 5000+ pre-designed cards from an online card catalog, type in your own personal message (choosing from 8 different fonts or have your own handwriting & signature turned into a font, and upload up to 4 personal pictures into this greeting card then simply hit the submit button.

 

The next day from Send Out Cards Headquarters in Salt Lake City your personalized greeting card submission will be printed, placed in a real envelope and a real postage stamp and mailed on your behalf. All of this right from your computer, no driving to the card store, going to the post office, or even walking to your mailbox. If that's not all how about each card less than $1.90 (retail including postage) or as low as $1.32 (wholesale including postage). That sound to good to be true?

 

 It gets better what if you could share this service with others and make the difference between the above retail and the wholesale on every card mailed in your referral group.
 
Send Out Cards also has the ability to insert in your greeting card name brand gift cards from Lowes Home Improvement, Home Depot, Starbucks, Banana republic, Old Navy, The Gap, Barnes & Noble, Eddie Bauer, % Restaurants in One card (Chilis, Romanos Macaroni Grill, On The Border, Maggianos Little Italy, Corner Bakery), Dinner & a Movie Card (Blockbuster and the 5 Restaurant Card), as well as checks up to $50 can be sent with your greeting card. From a business viewpoint this service alone makes for an awesome follow-up and thank you for doing business marketing strategy.

 

Do you own your own business? Do you have Clients or customers? Looking for a marketing strategy to stay in touch with these customers and clients? Imagine this amazing service with your very own customized greeting card. I am a graphic artist I am able to offer my design abilities to help you create a custom card for your company. If this interests you email me for more details.

 

Request your Free Demo today also receive a sample custom designed greeting card from me along with a DVD presentation that you can enjoy with the whole family or office. Request this free demo and one of SendOutCards representatives will call and let you send a Free Card.

 

Eric Anderson

Postcard Marketing

405-834-3961